However, that short explanation hardly does justice to the significance of these co-branded dials within the vintage fake Rolex collecting crowd.
While high quality replica Rolex now maintains an incredibly tight level of control over its products, co-branding was once fairly common – a practice that really took hold in the sixties and continued for over three decades.
Much like rail dials, tropical dials, or Paul Newman dials, “Tiffany dials” are just another one of the minute variations in the world of vintage Rolex collecting that can have an enormous effect on the value of a watch.
But why are Tiffany dials so coveted and expensive, and which vintage Swiss movement copy Rolex watches have them? Let’s delve into the details with a comprehensive overview of Rolex Tiffany dials.
As a well-known jewelry retailer, Tiffany & Co. has had a long history of selling timepieces from a variety of top-tier Swiss watch manufacturers, including Patek Philippe, Audemars Piguet, and of course, Rolex.
In fact, in 1851, Tiffany & Co. became the first store in the United States to sell Patek Philippe watches – and the relationship continues today with select Patek Philippe timepieces still featuring Tiffany & Co. branding on their dials.
On the other hand, Rolex and Tiffany struck up a co-branding deal around the late-1950s. The deal allowed Tiffany & Co. to print its renowned name on the dials of the luxury replica Rolex watches that were sold in its boutiques.
Early Tiffany Rolex dials were done by hand at Tiffany’s flagship store in New York City but eventually, other Tiffany retail locations began stamping Rolex dials too.
Furthermore, Tiffany & Co. stocked replacement dials at its service center for repair purposes. Consequently, many replacement Tiffany-branded dials were either stamped at one of its service centers or retail locations, rather than being done at its New York City flagship store like the original examples.
THE DISPUTE OVER TIFFANY DIALS
Eventually, much of the dial branding was ultimately taken over by Rolex, where the watchmaker stamped the dials with Tiffany logos at its factory in Geneva, Switzerland.
For several decades, Tiffany-branded Rolex watches could be sent to either company for servicing and repairs, but in the early 1990s, Rolex decided to stop supplying co-branded watches, and would no longer honor warranties if the dial stampings had been done at a Tiffany & Co. location.
As a result, Tiffany & Co. stopped selling Rolex copy watches for sale , and the two companies parted ways for good.
It’s important to note that Tiffany was by no means the only retailer that had its name on Rolex dials. Other notable Rolex retailer co-branded dials include the following:
Rolex Cartier Dials
Rolex Serpico Y Laino Dials
Rolex Bucherer Dials
Rolex Joyeria Riviera Dials
Rolex Linz Dials
Rolex VC&A (Van Cleef & Arpels) Dials